Top 5 Beauty Retail Android Apps in Oceania Q2 2022

In the second quarter of 2022, the top beauty retail applications on the Android platform in Oceania demonstrated varying trends in weekly downloads and active users. Below is a detailed analysis based on data from Sensor Tower. For more insights, visit Sensor Tower.

SEPHORA - Beauty Shopping saw a consistent pattern in weekly downloads, ranging from around 1.1K to 1.5K. The highest downloads were recorded at 1.5K in the last week of June. Weekly active users remained relatively stable, fluctuating slightly from 11.8K at the end of March to 11.3K by the end of June.

Adore Beauty | Shop Beauty Now experienced a decline in weekly downloads over the quarter. Starting at 1.2K at the end of March, the downloads dropped to 624 in the last week of June.

MECCA - Beauty Shopping had a modest increase in downloads mid-quarter. The app began with 865 downloads in late March, peaked at 1.1K in mid-June, and ended the quarter with 951 downloads.

FOREO For You maintained a steady download rate, ranging between 136 and 203 weekly downloads. Active users showed a slight downward trend, starting at 394 in late March and ending at 330 by the end of June.

OLIVEYOUNG GLOBAL exhibited significant growth in downloads, especially in May and June. Downloads spiked from 129 in mid-May to 472 in late May, stabilizing around 200-300 by the end of the quarter. Active users also saw an increase, peaking at 738 in late May and then slightly declining to 497 by the end of June.

These trends highlight the varying engagement levels and user acquisition strategies of the top beauty retail apps in Oceania. For comprehensive insights and further data, visit Sensor Tower.